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mardi 17 février 2015

LI Advertising: Has Social Media Led To Poor Grades?

By Rob Sutter


One can make several arguments as to why a college student's grades may falter. A lack of concentration could have something to do with it but the advent of technology, ranging from video games to smartphones, could be looked at as well. What about social media, which has become a mainstay in our lives? This may not have nearly as strong of a connection, which is what experts in LI advertising can not only recognize but shed light on as well.

Iowa State University associate professor Reynol Junco looked at social media and its influence on college students. What was discovered was quite surprising, as I did not realize that there was such a separation between groups in college. The study that Junco carried out, according to a report on Phys.org, showed that while college freshmen struggled, in this regard, there were comparatively fewer problems amongst seniors in that same school. It was an interesting discovery, to say the least.

The study in question specifically focused on 1,600 college students, and the time they spent on Facebook while multitasking. With the two hours a day that freshmen said they used Facebook, about half of that span was spent on schoolwork as well. This negatively impacted many of their grades, while those who were in higher levels of education found themselves unable to make a connection. In fact, certain actions on Facebook were found to increase GPAs.

Junco was able to determine that certain Facebook activities could be linked to higher marks in school. Some of the prominent examples were RSVPing to events and sharing links with Facebook friends, both of which are supported by firms along the lines of fishbat. No one can dispute the fact that social media can be quite useful for educational purposes. Little do many people know just how useful it can be, as I'm sure many LI advertising experts can attest to as well.

Of course, students have to know that there is a difference between work and play. When important projects have to be done on time, there are few who can dispute the idea that luxuries have to wait. However, there are those who can only be on social media at the same time but benefit from websites like Facebook as well. Every college student is different, though, so moderate just how much time is spent on these networks when schoolwork is being done.




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